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Sam Divine

All hail our final original, the ‘queen’ of the Ibiza music scene, Sam Divine. A woman of many talents, Sam Divine has made a name for herself as a DJ, producer, and entrepreneur. Her journey from difficult beginnings to becoming a worldwide force within the industry is a testament to her hard work and determination.

There’s something about Sam Divine’s ability to be both completely original yet equally relatable that is both profound and inspiring. She has a unique talent for connecting with her audience while staying true to her distinct style. This duality is what sets her apart in the competitive world of music.

When asked about her experience in the house industry, Sam Divine likened it to that of being a boxer. She explained that the preparation for a performance involves mental, physical, and musical discipline. Once she steps onto the stage, the fight begins, and the audience is immersed in her blend of soulful house and techno. Her performances are a dynamic mix of energy and emotion, drawing in crowds and creating unforgettable experiences.

“I just want people to be inspired, the sky really is the limit you can do anything that you aspire to”

These words capture her philosophy and her desire to inspire others to reach for their dreams, no matter the obstacles they face.

Explore more in the "We Are All Original" campaign campaign and see how Sam Divine and other extraordinary artists are reshaping the future with their distinct stories and creative expressions.

For the creators, thinkers, movers and shakers spreading positivity in an abundance of flavours.
Meet our first originals...

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