Introducing 'Happy Summer'

The exclusive sustainable collection with couture house: The Ethiquette.

Designed and made in Paris by founder and art director Elena Feit.  The 'Happy Summer' collection features the Smiley motif, with each piece carefully crafted using repurposed Haute-Couture fabrics, ensuring that no two garments are alike. From vibrant capes, bustiers, and dresses to casual jeans and T-shirts with couture-inspired details, every item in the collection is designed and made to order, guaranteeing a truly personalised and unique experience for the customer. Elena's innovative use of these high-end materials brings a new level of luxury and sustainability to the world of fashion.

We're thrilled to welcome the BaByBrand Fashion 2022 winner into the Smiley family, and as part of Smiley's ongoing commitment to sustainability, the brand will be integrated into the Future Positive initiative, which strives to create a more environmentally friendly and socially responsible future for all.

The collection is available to pre order now at https://the-ethiquette.com/collections/happy-summer-drop-the-ethiquette-x-smiley