Despite difficult times, Smiley has always believed in the power of a smile to help manifest a better future.
As Smiley turns 50, we are encouraging everyone to find a reason – big or small – to smile. For us, smiling is a universally powerful way to cultivate more gratitude, compassion, and loving energy across the world.
Smiling is the ultimate expression of empathy and also spreads joy to those around us.
Our well-researched Smile Index reveals that while people have been smiling 60% less, over 80% say smiling actually improves their sense of wellbeing. This is also because the act of smiling can actively increase serotonin levels, which make us feel better.
Take the time to smile and stand as a force for good.
A two-week fly poster campaign spreading smiles & positivity in the streets of major cities during fashion week in the build-up to store launches. The campaign will introduce the collaboration with André Saraiva (Mr.A) to the public and launch the media campaign for the partnership. A never-seen-before global street manifesto for positivity with features in arts and culture media and influencer outreach.
In 1997, we started expanding the Smiley Dictionary with an array of animated faces corresponding to each emoticon. These fun, expressive, creative iterations of the Smiley open up a world of possibilities for playful communication.
