Future Positive® is a sustainability initiative by Smiley®, with the mission and mantra to make different and make better with our partners and licensees.

Corresponding to our partnership with the United Nations to deliver UN-SDG Goal 12: responsible production and consumption we are striking a balance between responsibility and making more sustainable products for you and the planet.

This isn’t a one-and-done initiative, we are in it for the long haul, pushing ourselves to be more sustainable with every year, taking steps to drive change for a positive future.