Following our 50th Anniversary year, Smiley® launches the SMILEY FUTURE POSITIVE CREATORS FUND®, born out of our sustainability initiative and partnership with the United Nations to deliver UN-SDG Goal 12: responsible production and consumption.

The Smiley Future Positive Creators Fund provides monetary funding and a mentorship program to support game-changing designers at global fashion weeks. The initiative aims to encourage a more responsible and circular ideology of design, sourcing, and manufacture.

RICH MNISI is a contemporary multi-disciplinary brand based in South Africa, founded in 2015 by Rich Mnisi. The brand's purpose is to celebrate culture, heritage, and the human experience through minimalist structures and innovative design. RICH MNISI's collections present a distinct point of view and superior craftsmanship.

The brand is inspired by sources outside of the fashion industry, including film, music, art, and nature. It is immersive yet measured, constantly seeking to evolve and pioneer full artistic expression. RICH MNISI's commitment to sustainability is evident in its designs, which incorporate eco-friendly materials and production methods.

As a beneficiary of the Smiley Future Positive Creators Fund, RICH MNISI is actively contributing to responsible production and consumption approaches in the fashion industry. The Smiley Future Positive Creators Fund supports designers who seek to switch to a more responsible and circular ideology of design, sourcing, and manufacture.

Smiley's initiative to launch the SMILEY FUTURE POSITIVE CREATORS FUND® aligns with our commitment to responsible production and consumption. RICH MNISI's celebration of culture, heritage, and the human experience through minimalist structures and innovative design showcases the brand's commitment to sustainability. As a beneficiary of the Smiley Future Positive Creators Fund, RICH MNISI is actively contributing to responsible production and consumption approaches in the fashion industry.

Check out the rest of our game-changing designers Ahluwalia, Chet Lo, Shuting Qiu, AGR Knit, Kevin Germanier.