To wrap up a year of globe-trotting joy, House of Smiley traded beaches for snow-capped peaks—bringing its bold energy to Rise Festival in the French Alps. Set in the vibrant ski town of Les Deux Alpes, this winter edition brought together music, mountains, and our signature Smiley spirit for a long weekend of unforgettable moments.
From Slopes to Strobe Lights
Rise Festival is no ordinary winter escape—it’s a full-blown celebration of snow, sound, and self-expression. Our alpine House of Smiley became a basecamp for creators and collaborators to experience it all: morning ski runs, midday mountain feasts, and euphoric nights soundtracked by world-class DJs.
Our guests carved their way down frosty pistes by day and danced under alpine skies by night, capturing and sharing it all from the heart of our fully-branded chalet. Each moment—whether high-speed or heartwarming—was an expression of the freedom, fun, and creativity we live for.
Smiley in the Snow
Inside the house, the Smiley lifestyle came to life with winter-ready fashion, curated partner products, and thoughtful wellness touches to balance the high-energy schedule. Between the adrenaline rush of the slopes and the beat of the parties, there was space to pause, recharge, and enjoy slower moments—hot cocoa chats, mountain views, and morning stretches before the next adventure.
This perfect balance of chaos and calm is what defined the Festive edition: a joyful collision of worlds where everyone could find their own rhythm, their own people, and their own smile.
Capturing the Moment
With creators documenting every angle—from snowy escapades to glitter-fuelled nights—the content told a story of shared experience. The House of Smiley became a digital beacon of festive fun, reaching audiences far beyond the Alps with messages of joy, style, and freedom of expression.
