We are excited to announce a new collaboration between Smiley® and Shuting Qiu, a Shanghai-based contemporary fashion designer who is dedicated to promoting sustainability in the fashion industry. This collaboration is a result of our newly launched Future Positive® Future Creators Fund, which aims to support game-changing designers in the fashion industry to transition to a more responsible and circular ideology of design, sourcing, and manufacturing.

At Smiley®, we believe in the power of design to create positive change in the world, and we are proud to support designers like Shuting Qiu who share our vision. Her commitment to environmentally friendly practices is truly inspiring, and we are excited to see how her innovative use of recyclable materials will help move the fashion industry towards a more sustainable future.

As part of the Smiley Future Positive Creators Fund, Shuting Qiu will receive both monetary funding and mentorship to support her at global fashion weeks. We are confident that our collaboration will lead to new and exciting products and events that showcase the designer's unique design aesthetic and her commitment to sustainability.

Shuting Qiu's garments are constructed from recyclable materials that would otherwise end up in landfills. She upcycles fabrics and even uses old stock to create new collections. Her vivid colour palette and experimental silhouettes are a perfect fit for the Smiley Future Positive Creators Fund, which is rooted in the United Nations' sustainable development goal of responsible production and consumption.

Shuting Qiu has been shortlisted for the LVMH prize and the Business of Fashion prize, and her designs have garnered attention from the fashion industry worldwide. Her commitment to sustainability is an inspiration to us all, and we are proud to support her through the Smiley Future Positive Creators Fund.

We are thrilled to announce our collaboration with Shuting Qiu as part of the Smiley Future Positive Creators Fund. We believe that together, we can help move the fashion industry towards a more sustainable future and create positive change in the world. We can't wait to see what exciting developments emerge from this collaboration!

Check out the rest of our game-changing designers Ahluwalia, Rich Mnisi, Chet Lo, AGR Knit, Kevin Germanier.