The House of Smiley | Global Campaign, Events & Brand Collabs

Welcome to the House of Smiley

House of Smiley brings together influencers, artists and changemakers at the world’s most iconic festivals – from Coachella to Ibiza to the Alps.Discover the vibes, the people, and the impact.

Next Stop: The Wild West

April 2025

House of Smiley is embracing western spirit this April 2025—open skies, rugged style, and boundless freedom. Our Smiley House becomes a desert-chic ranch retreat, featuring cowboy-core fashion, partner takeovers, and vintage-meets-modern western vibes.

Enjoy laid-back lounge spaces, whiskey tastings, style demos, and a soundtrack of folk-tinged beats under sunset skies. Saddle up for easygoing adventure, bold style, and pure Smiley good vibes.