Smiley® is thrilled to announce an exciting new partnership with AGR, the luxury knitwear brand founded by south London designer Alicia Robinson. AGR is quickly becoming a leading voice in modern knitwear, drawing inspiration from the diverse culture of the city, music, and the rave scene. The brand's eagerness to experiment with different fibres and technical processes to create contemporary, sustainable, and wearable pieces completely aligns with Smiley's unwavering commitment to promoting sustainability in the fashion industry.

Smiley is proud to support AGR through the Smiley Future Positive® Creators Fund. The fund was created as part of Smiley's groundbreaking sustainability initiative and in partnership with the United Nations to promote responsible production and consumption in the fashion industry. The fund seeks to support game-changing designers at global fashion weeks by providing funding and mentorship programmes to help them switch to a more responsible and circular ideology of design, sourcing, and manufacture.

As a premium knitwear brand, AGR's values align perfectly with Smiley's mission to promote responsible production and consumption in the fashion industry. Smiley is confident that this extraordinary partnership with AGR will bring unprecedented positive change and innovation to the industry.

We are excited to share with you AGR's latest collection, designed with a contemporary and sustainable perspective and made with premium quality fibres.

We look forward to partnering with more exceptionally talented designers like Alicia Robinson and AGR as we continue our unwavering mission to create a dramatically more sustainable and optimistic future for fashion.

Check out the rest of our game-changing designers Ahluwalia, Rich Mnisi, Chet Lo, Shuting Qiu, Kevin Germanier.