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We Are All Original

Discover the Power of Authentic Collaboration

We are excited to invite you to be part of a global movement that celebrates individuality and authenticity. Smiley, an iconic brand with over 50 years of history, are launching our latest campaign, “We Are All Original,” and we want you to join us in redefining what it means to be truly original.

Why Collaborate with Smiley?

• Global Reach: With a presence in over 155 countries and distribution and partnerships with top retailers like Moschino, Zara, Dr Martens and Tommy Jeans, Smiley offers unparalleled exposure.

• Legacy of joy: Smiley has made a significant impact on global culture and transformed into a lifestyle brand thanks to the creative power of the Smiley studio.

• Influential Campaign: “We Are All Original” goes beyond traditional marketing. It’s about celebrating uniqueness and encouraging everyone to embrace their true selves.

How We Celebrate Originality

Our campaign starts with our halo fashion brand, Smiley Originals with a strong legacy in music culture, and features a diverse array of global trailblazers, all sharing their unique stories. This initiative includes:

• Mini-Documentaries: Captivating films that highlight the journey of embracing individuality.

• Social Media Impact: Engaging content that has already reached millions, fostering a community of originality.

Get Involved

• Engage with Us: Partner with a brand that values and promotes true originality and positivity.

• Amplify Your Voice: Reach a global audience and inspire others with your unique perspective.

• Create Impact: Join a movement that not only celebrates individuality but also fosters unity and positive change.

For the creators, thinkers, movers and shakers spreading positivity in an abundance of flavours.
Meet our first originals...

Phase 2

Coming Soon