Research shows that when we smile, our brains release dopamine, serotonin and endorphins, reducing stress, boosting immunity and spreading wellbeing to everyone around us. Smiling is one of the simplest tools we have for good. So imagine what happens when the world's most recognised symbol of positivity joins forces with an organisation known for their work as a force for change.

This year, for the first time in its history, Smiley® is turning (RED). A Smiley® Sha(RED) is a growing collection of limited-edition products, from bold reusable totes to luxurious wool blankets and cushion covers. Each item is designed to bring joy into your everyday, all whilst supporting something more meaningful.

Every purchase supports (RED)'s efforts to fight HIV/AIDS and strengthen healthcare systems worldwide. This partnership celebrates 20 years of their pioneering work, raising over $800 million for the Global Fund and helping more than 325 million people. It’s also a signal of hope for what’s to come, and a sign that through collaboration, we can all do more.

Your smile just got a little more powerful.