Hell Bunny, founded in London in 2003, is known for its bold, vintage-inspired designs and unique in-house prints. With a reputation for blending retro aesthetics with playful and alternative influences, the brand has become a favourite among those who love distinctive and expressive fashion. Every collection is carefully designed to celebrate individuality, creativity, and timeless style.

This collaboration with Smiley® brings together Hell Bunny’s signature vintage silhouettes and alternative edge with the uplifting energy of the iconic Smiley®. The collection features dresses, skirts, tops, and jackets, all adorned with exclusive prints that merge nostalgia with positivity. Playful yet stylish, each piece embraces fun and self-expression, making it a perfect fit for those who love to stand out.

With an inclusive size range from XS to 6XL, this collection is designed for everyone who wants to bring joy and personality to their wardrobe. Smiley® and Hell Bunny share a passion for creativity, and this collection is a celebration of that shared vision—bringing vintage charm, alternative fashion, and the unmistakable Smiley® emblem together in a way that feels fresh and exciting.