Smiley and H&M have come together to launch a vibrant and playful streetwear collection that brings together the best of the 90s and today's fashion. This collection is designed for both men and women and is available both online and in-store. The retro vibes in the collection are a nod to the 90s and are infused with a hyper-modern touch.

The collection features a range of pieces that are designed to be both stylish and comfortable. The tie-dye hoodies, loose-fit denim, relaxed joggers, tees, rugby shirts, and sport socks are perfect for those who love streetwear style. The pile vest and puffer jacket, which are available in purple, soft beige, and solid black, are key pieces that add a touch of sophistication to the collection. The accessories, including jewellery and bags, complete the collection and add a playful touch.

In addition to its style, the collection is also designed with sustainability in mind. The majority of the pieces are made from more sustainable materials, which is in line with H&M's commitment to sustainability and Smiley's commitment to ethical and sustainable practices.

This new collection is a testament to the creative partnership between Smiley and H&M. Together, they have created a collection that is not only stylish and comfortable, but also made with the environment in mind. The retro vibes, playful graphics, and sustainable materials make this collection the perfect choice for anyone who loves streetwear fashion.

In conclusion, the H&M X Smiley collection is a must-have for anyone who loves streetwear style and wants to make a statement with their fashion choices. Whether you're looking for comfortable pieces to wear at home or stylish pieces to wear on a night out, this collection has something for everyone. So, head to your nearest H&M store or shop online to get your hands on this exciting and playful collection today!