About Us

Shaping And Sharing Happiness

We could tell you that we’re an award-winning, TOP 100 global licensing company, registered in over 100 countries. Or, about the 260 licensees and leading retail partners that have joined Smiley’s happy revolution, creating a unique collection of Smiley-branded fashion, accessory, home, food, stationery and entertainment items.

But we’d rather just simply let you know that for the past 45 years, we’ve been dedicated to shaping the way you share happiness. And, will continue to be for the foreseeable future.

Shaping And Sharing Happiness
The Smiley Company

The Smiley Company

We are a leading lifestyle brand that has stood shoulder to shoulder with generations of musical and popular culture movements. 

Smiley has become more than just an icon or brand – it is a spirit and a philosophy, a reminder just how powerful a smile can be. 

Want to know more about Smiley? Click to find out just how much WE LOVE BRANDS!

BECOME A SMILEY PARTNER

BECOME A SMILEY PARTNER

Interested in licensing the Smiley brand or reselling our licensed products? Complete the form below and a member of our team will be in touch!