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Smiley® is proud to announce our partnership with AGR, the luxury knitwear brand founded by south London designer Alicia Robinson.

Founded in 2019, AGR has quickly established itself as a leading voice in the world of modern knitwear with collections inspired by the diverse culture of the city, music and the rave scene. 

Drawing on inspiration from the city’s diverse culture and a strong desire to challenge traditional knitwear themes, AGR is always experimenting with different fibres and new technical processes to create contemporary, sustainable and wearable pieces.

Check out AGR online now here at

Smiley® x AGR Collection

AGR Collection