Experience the perfect blend of style and sustainability with our exclusive collaboration. Welcome to the world of 'Happy Summer' – a remarkable collection created in partnership with the renowned couture house, The Ethiquette.

Handcrafted in the heart of Paris by Elena Feit, founder and art director, each piece in this collection showcases the iconic Smiley motif. Immerse yourself in the exquisite craftsmanship that repurposes Haute-Couture fabrics, ensuring that every garment is one-of-a-kind. From vibrant capes, bustiers, and dresses to casual jeans and T-shirts with couture-inspired details, 'Happy Summer' offers a diverse range of options tailored to your individual taste.

Embracing innovation and sustainability, Elena's visionary approach elevates the world of fashion. With a commitment to luxury and environmental responsibility, the 'Happy Summer' collection is designed and made to order, guaranteeing a personalized and unique experience for every customer.

We are delighted to welcome Elena Feit, the BaByBrand Fashion 2022 winner, into the Smiley family. As part of our ongoing dedication to sustainability, the 'Happy Summer' collection will be integrated into the Future Positive initiative. Together, we strive to create a more environmentally friendly and socially responsible future for all.

Join us on this journey of fashion, creativity, and sustainability. Explore the 'Happy Summer' Collection from Smiley and The Ethiquette today.