Smiley’s alliance with top streetwear brand MARKET certainly has an appetite for production! Following the recent collaboration with The Rolling Stones, Los Angeles basedMARKET has joined forces with Smiley Originals for the release of its newest joint unisex capsule collection with none other than the legendary hard rock band Guns N’ Roses!
The launch of this eye-catching collaboration aligns with the forty year anniversary of the Slash led band’s seminal performance at the world-famous Troubadour gig venue in Los Angeles. The range consists of vintage upcycled American denim, using custom patches and airbrush-style graphics. These are sure to take us back to the era of whenGuns N’ Roseswere taking over the world in the 1980s and 90s, with classics like Sweet Child O’ Mine and Paradise City!
“The way in which Guns N’ Roses relentlessly stood for freedom of expression and creativity – at all costs – has always been an inspiration to me and to people around the world,” says creative director and founder of MARKET, Mike Cherman.“The no-holds-barred attitude of Guns N’ Roses resonates with our approach to collaborations and design, so we were extremely excited to have the opportunity to fuse the rebellious energy of Guns N’ Roses with the irreverent and wacky world of MARKET and the irresistible spirit of our longtime partner SMILEY.”