Discovering Ahluwalia: The Multi-Award-Winning Fashion Brand Infusing Cultural Signatures into Every Handcrafted PieceNews
Following our 50th Anniversary year, today Smiley Originals launches the SMILEY FUTURE POSITIVE CREATORS FUND®, born out of Smiley's sustainability initiative and partnership with the United Nations to deliver UN-SDG Goal 12: responsible production and consumption.
The Smiley Future Positive Creators Fund is comprised of monetary funding and a mentorship program to support game-changing designers at global fashion weeks, helping them to switch to a better, more responsible and circular ideology of design, sourcing and manufacture.
Ahluwalia is a multi-award-winning fashion brand founded by Priya Ahluwalia in 2018. Inspired by her Indian-Nigerian heritage and London roots, the label infuses these cultural signatures into every intimately handcrafted piece.
Creating concisely is woven into the Ahluwalia DNA, using dead-stock materials to create iconic pieces that celebrate nostalgia across music, art and fashion and using bold patterns and vibrant colours that ground this brand with its own unique signature.
Since the inception of the brand, Ahluwalia has collaborated with powerhouse brands including; Mulberry, GANNI, Paul Smith and Microsoft, and counts Popcaan, KSI and Kehlani among its fans.