Inspired by New York’s bustling Canal Street, MARKET is anything but understated. The now-cult LA-based streetwear brand is the brainchild of Mike Cherman, which since launching in 2016 is turning fast fashion literally on its head and spawning a devout following in the process.

Having dropped out of Parsons School of Design, Cherman got his start with a batch of bootleg shirts as he couldn’t afford the stuff he wanted to wear, using recognisable graphics and tongue-in-cheek slogans emblazon everything from tie-dye t-shirts and sweatshirts, with the label’s mischievous smiley face popping up throughout its designs.