INTRODUCING
TAKE THE TIME TO SMILE 2.0

Despite difficult times, Smiley has always believed in the power of a smile to help manifest a better future.
As Smiley turns 50, we are encouraging everyone to find a reason – big or small – to smile. For us, smiling is a universally powerful way to cultivate more gratitude, compassion, and loving energy across the world.
Smiling is the ultimate expression of empathy and also spreads joy to those around us.
Our well-researched Smile Index reveals that while people have been smiling 60% less, over 80% say smiling actually improves their sense of wellbeing. This is also because the act of smiling can actively increase serotonin levels, which make us feel better.

Take the time to smile and stand as a force for good.

THE ORIGINAL EMOTICON

in 1997, we started expanding the Smiley Dictionary with an array of animated faces that correspond to each emoticon. These fun, expressive, creative iterations of the Smiley open up a world of possibilities for playful communication.

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SMILEY METER

Welcome to our fun, interactive widget to inspire smiles.

We just need to momentarily access your camera to capture your reaction and turn your face into a funny Smiley GIF.
Play the Smiley Meter and see what makes you smile.

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INTRODUCTION TO FUTURE POSITIVE
SMILEY CAMPAIGN 2023

In keeping with Smiley’s longstanding mission to manifest a better future, in 2023 we will be launching Future Positive – a 360° campaign that will bring together the world’s most forward-thinking brands for a more sustainable message, range of products, and planet.
Together we will be curating a collection of limited-edition sustainable lifestyle products, activated by immersive brand experiences and meaningful charity opportunities.

Harnessing Smiley’s heritage as a force for good news as well as our contemporary support for positive change-makers around the planet, Future Positive will energise our partners across fashion, homeware, and beauty to create, think, and act in a way that both empowers and equips a new generation to manifest the kind of world we all want to live in.

Go Circular with Smiley

Our commitment to sustainability goes more than skin deep.
Part of Future Positive will feature in-store activations encouraging people to donate, recycle, and re-purpose garments.

Our vision for a more environmentally friendly world connects the past to the future with a line that is as circular as the Smiley itself.