The Smiley Company collaborated with luxury brand ANTEPRIMA to launch a unique Smiley winky 3D WIREBAG range at Milan Fashion Week available for Spring/Summer 2019.
Known for upholding quality and beauty to the highest standard, ANTEPRIMA worked with the Smiley Company to co-create the striking Smiley winky 3D ball-shaped WIREBAG line with fashionista’s in mind. These party-perfect bags are handcrafted with exquisite wire cores, produced using pioneering techniques and design that have inspired ANTEPRIMA’s Creative Director’s Izumi Ogino’s passion for creativity and luxury.
“We believe above anything, fashion should make you smile and feel good. We are pleased to continue our tradition of partnering with luxury brands like ANTEPRIMA to innovate and bring fun, fashion forward designs to consumers”, said Nicolas Loufrani, CEO of the Smiley Company.
For over 45 years, The Smiley Company has shaped the way we share happiness and express ourselves through iconic products found all over the world. Smiley is a truly unlimited and unique brand that has influenced musical generations, popular culture and the pursuit of happiness. Now four decades later, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.
ANTEPRIMA launched boutiques in 1998 focusing on its signature item, the WIREBAG. These exclusive manufacture cords are all hand-knitted and have become popular around the world for all generations. Inspired by Izumi’s passion for creativity and luxury, ANTEPRIMA upholds quality and beauty to the highest standard. These core values continue to cement its success and growth in the world’s most vibrant cities and inspire a loyal following.
Click here to watch the SS19 Anteprima catwalk show.