Friday December, 24

TAKE YOUR PLEASURE SERIOUSLY

TAKE YOUR PLEASURE SERIOUSLY

The designers Charles and Ray Eames were almost as famous for their personal maxims as they were for their iconic chairs: Learn by Doing. Design is for living. Innovate as a last resort. And – perhaps most importantly of all – Take your pleasure seriously. In the Eames’ eyes, taking your pleasure seriously was less about lazing around on a sunlounger (although life should always include some of that) and more about making room to pursue your true interests and passions with focused dedication. The husband-and-wife design duo were extremely discerning about the projects they accepted, and remained committed to bringing a sense of exploratory playfulness to everything they did.

As we emerge into our new world, we should all spend some time thinking about the space we make for pleasure on a day-to-day basis. How much of our time is taken up by things we do out of a sense of obligation, even when neither the process nor the results make us feel particularly great? What would your work (and life) look like if you adopted a ‘pleasure-first’ philosophy? In a world that equates self-denial with self-mastery, reorienting our lives around the things that bring us joy feels like a radical act.

Smiley has always been a beacon for defiant optimism.

At this crucial moment in history, we are inspiring people to imagine, reflect, and manifest better futures.

In collaboration with author Phoebe Lovatt and a diverse array of visual artists we are sharing visions, thoughts, and philosophies on the future in an effort to inspire people with more positivity, creativity, and brighter, big-picture ideas.

Welcome to the #SmileyFutureProject.

Words by Phoebe Lovatt
Artwork by Wekaforé Jibril