Following openings in major cities across the world, Smiley continues its luxury retail collaborations with Hanwha Galleria Timeworld, the largest high-end department store in the central province of South Korea. Smiley’s brand collaborations in the elevated Korean department store include Sandro, Champion, Eastpak, Reebok, and Casetify.
The Smiley Pop-up Store will run until May 15th on the 5th floor of the Luxury Hall West, described as “Korea’s very first open shopping space, and Asia’s landmark for global trendsetters”. The Smiley icon can be found in-store, as well as several other consumer touchpoints throughout the interior and exterior of Galleria. The collection can be found at 343 Apgujeong-ro, Gangnam-gu, Seoul, Korea.