Monday February, 28

SMILEY TAKES OVER GALERIES LAFAYETTE TO CELEBRATE OUR 50TH ANNIVERSARY

Following 18 months of planning, we are excited to announce that our partnership with Galeries Lafayette has come to life across their department stores in Paris, Beijing and Shanghai!

The two iconic French brands have curated a unique experience, and invite visitors to ‘take the time to smile’ and celebrate optimism. Both in-store and online, you can experience this through creative fashion, beauty, design and food collaborations, as well as exclusive product offerings, immersive events and ‘feel good’ experiences.

Inside the atrium of the Men’s Store, Galeries Lafayette Haussmann has created a giant installation depicting André Saraiva’s artistic take on the Smiley logo for its 50th anniversary.

Skateboarding is also coming to Galeries Lafayette with the installation of a skate ramp in the colours of Smiley on Boulevard Haussmann, opposite the Homme store. You can also visit the Smiley Gaming Area to test a selection of original Arcade games and virtual reality game consoles. Click here to find out more.

Check out some of the images from Galeries Lafayette in Paris and China, spreading smiles and positivity.