Wednesday June, 01

Smiley goes phygital with Bershka and DressX

Let’s get phygital, as the saying goes, with Smiley’s unique collab between Bershka and fashion-tech company, DressX.

In a future-proof twist, the fashion collection can be purchased both physically and digitally.

The partnership is part of Bershka’s digital “metalooks” launch, where they created seven AR fashion pieces, allowing the community to browse and try on the collection first digitally. 

That means users can choose their preferred look on the dedicated Bershka site – and then wear them via the DressX app.

Among the garments and accessories of the collab are trends for SS22 – from twin sports sets of shorts and sweatshirts, through to short-sleeved T-shirts, shorts, shirts, swimwear and accessories.  

Making the collection unique is the 3D effect Smiley – in the form of a flower or melting – with a summery colour palette of green yellow, pink and white.  

All-over patterned 3D daisies is a stand-out print from this three-way partnership, which is featured on both men and women’s clothes. There’s the oversized floral shirt, strapless floral crop, and green printed vest. 

A summery, Smiley vibe – exactly what we need. 

The collection is available at www.bershka.com and in selected Bershka stores. The digital version is available at www.dressx.com and on the DressX app.