Wednesday October, 19

Say hello to the ‘New Era’ of Smiley

New Era are known for their innovation in headwear – but as they say themselves, “we’re about more than just headwear”. 

Their latest collab with Smiley features wardrobe essentials you won’t want to be without – and a unique twist on the classic yellow icon.

No, you aren’t seeing double: their statement tees, which a crew neck cut and embroidered New Era flag on the sleeve, feature two joined-up Smileys sliding into one another. 

On the back, there are three stacked double logos, and the tees come in black and pink. Plus hoodies are available, too.

And of course, it’s New Era, so matching caps are a necessity (and available).