Friday July, 01

Market reps our favourite cities with Smiley

London, Tokyo, Paris, LA or NY – which city gets your vote?

In a collaboration with Smiley, Market invites people to rep their favourite city by wearing a snapback trucker hat with the places adorned across the front. 

All black and white caps – featuring the iconic Smiley as a sign of love for the city – feature the classic phrase “Have a nice day” at the back.

Market has dropped a range of mini capsule collections with Smiley in 2022 – another being a series of “Into The Unknown” pieces, taking the streetwear game up a notch.

All items in the collection are made from super-soft cotton with bold, video game-inspired graphics. The pieces pair bright artwork with the statement Market logo on the front, like the grey, heavyweight fleece hoodie.

And we can’t forget the stand-out, meme-inspired ‘THIS IS FINE’ ‘Earth on Fire’ T-shirt. 

You know the iconic web comic Gunshow, where a dog is slowly engulfed in flames? Take that, then turn it Smiley. 

The Market black tee has graphic puff print text on the front – ‘Don’t happy, be worry’ – with a Smiley beneath a peace sign on fire on the back.

It makes a statement, that’s for sure.

You can shop the latest MARKET Smiley capsule collections here.