Sunday October, 16

Loiter x Smiley: Keeping streetwear simple

Loiter, the New York-based streetwear brand, celebrates street culture and its impact on today’s generation through its progressive style.

Its mission? To keep things simple and build them to last.

It’s a collaboration that fits right in with Smiley’s optimistic energy and The ‘I Heart Loiter’ top is a standout piece, with large bold graphics on an durable cotton tee.

The twin needle stitching locks in the quality, and the box fit design epitomises street culture. In limited supply is likely to be the edgy “Electric Smile” tee, with a dark grey vintage wash and textured Smiley face over electrical currents.

For the rest of the collection, you can expect bold graphic prints and oversized fits. Street style, the Smiley way.