Tuesday July, 12

DO GOOD by The Bicester Collection collaborates for a ‘summer of smiles’

The Bicester Collection – home to more than 1,000 luxury shopping destinations around the world – has collaborated with Smiley for a summer of smiles. 

DO GOOD, The Bicester Collection’s initiative focused on supporting charities that progress the empowerment of women and children, is working with Smiley to embark on a shared mission of spreading positivity.

It’s the perfect match. 

Named ‘Summer Smiles’, the first drop, which launched on 1 July, features a unisex capsule of tees, hats, sliders and water bottles, plus a sustainable oversized hero tote – all adorned with the iconic icon. You’ve got your beach-ready accessories all in one go. 

All products are limited edition, with clean black and white designs, with the Smiley face at the forefront. 

Drop two – ‘Bag to School’ – lands on 12 August with an exclusive backpack and back to school accessories, complemented by an emotional intelligence (EQ) education programme with Smiley Movement. 

All proceeds from the sales will be donated directly to The Bicester Collection’s 10 DO GOOD charity partners.

The campaign will run through to October 2022 and will launch in all of The Bicester Collection’s Villages in Europe first, then extend to the Villages in China.

Chantal Khoueiry, chief culture officer at The Bicester Collection, said with all the uncertainty in the world said: “[This collection] represents our shared vision and a commitment to cultivate a happier, more conscious world and Unlock Futures® for women and children wherever they’re born,” she said.

Find out more about the Smiley x DO GOOD collaboration.