Luxury Meets Functionality in the Smiley Originals x Bismut & Bismut Furniture Collection

Smiley Originals is excited to introduce our new luxury limited edition furniture collection in collaboration with Bismut & Bismut Architectes DPLG. This exclusive collection is designed to elevate any space with its unique blend of beauty, functionality and elegance.

When it comes to luxury furniture, there are a lot of different things that come to mind. We may think of grandeur, opulence, and exclusivity. And while all of those things are certainly present in our new collection, they’re not the only things that define it. This collection is about so much more than just showcasing the finest materials and the most intricate designs.

The Bismut brothers, Daniel and Michel, are French architects, interior designers, and brothers who are known for imbuing architectural spaces with their unique brand of radical luxury and elegance. They bring that same sensibility to this Smiley Originals furniture collection, which features clean lines, modern perspectives, and a touch of humour.

Each piece in the collection has been meticulously crafted by a highly skilled artisan, with the utmost care and attention to detail. The use of high-quality materials and the attention to detail ensure that each piece is not only beautiful but also functional and durable. And, as with all luxury goods, the collection is limited edition, with only 8 +4 pieces of each design produced. This makes each piece not only a work of art, but also a highly sought-after collectible.

“We wanted to design high-end furniture in the best French handcraft tradition,” says Daniel Bismut. “Pieces that are both beautiful and functional, but that don’t take themselves too seriously.”

The collection is a true collaboration between the Bismut brothers and our team at Smiley Originals. We brought together our shared passion for design and luxury and we are thrilled with the results. It represents the very best in French furniture design, and we are excited to be able to offer it to our customers.

One of the things that sets this collection apart is its versatility. Whether you’re looking to add a statement piece to your living room, or to create a cohesive look throughout your home, this collection has something for everyone. From sleek and modern to warm and inviting, each piece is designed to make an impact in any space.

So, whether you’re a fan of the Bismut brothers’ work, or simply a lover of luxury furniture, we invite you to explore this collection and see for yourself how it brings a touch of radical luxury to your home. With the Smiley Originals x Bismut & Bismut Architectes DPLG collection, you’ll be able to create a space that’s both beautiful and functional, and that doesn’t take itself too seriously. It’s the perfect way to elevate your home and make it a true reflection of your personal style.

Billabong brings bold prints to Smiley collection

A new Billabong x Smiley collection brings good vibes and plenty of bold and colourful prints. Because it is all about summer, after all.

The playful, eco-conscious collection has an uplifting palette, unique prints, and whole lot of flower power to get you in the summer spirit.

And because it’s a collaboration with Smiley, you’ll also see positive graphics that aim to make you smile.

With this collection, Billabong wants to spread smiles from Waikiki to South Africa… and beyond.

An added bonus? All products from the Smiley x Billabong collection that touch the sea are made from recycled materials.

Touchland brings mango fusion to the table

It’s time to upgrade the hand sanitiser in your bag with a bottle mist that not only smells amazing, but also looks pretty great.

The Touchland x Smiley collab hopes to be just that, with a sanitiser mist that is fast-evaporating and naturally moisturising.

Celebrating happiness, the collab introduces the brand’s new mango passion scent, featuring fresh mango, bright passion fruit nectar, and ripe peaches.

And it’s limited edition – from a brand that wants hand hygiene to be fun, convenient, cool ad pleasing.

The brand itself strives to make a positive impact in the world, and has created a social initiative called Touchlives. “We donate sanitizing solutions to public schools in the United States to ensure students and teachers can safely return to school,” they say. “To date, we have donated more than 1,000,000 hand washings to public schools.”

Find out more.

Stay stylish with Cloe x Smiley

Looking for a statement bag for the winter season? Cloe x Smiley is here, with a collection of bags perfect for both your Christmas shopping or a clutch for the festivities.

The Smiley x CLOE collection is a delightful, colourful collection characterised by the signature Smiley icon.

Made from denim and vegan materials, it’s packed full of positivity and good vibes that will fill the world with smiles. 

Stationery addicts unite: Molskine x Smiley is here

In a world of digital, there’s something satisfying about a handwritten note, to-do list, or paper diary to organise your life.

If you like to get stuff written down – and you know the luxurious quality of Moleskine – you’ll want to get involved in the Smiley and Moleskine collaboration, including limited edition notebooks, planners and the ultimate Smiley® Collector’s gift set.

The Smiley Collector’s Box features a ‘Positivity in Motion’ undated planner, a ruled notebook with extra Smiley® content and a Kaweco Rollerball Pen.

The undated planner is full of Smiley® content to elevate your planning, mood and creativity. The lack of dates allows you to begin planning at any moment during the year: simply fill in the day and month and get started. Special content includes quotes to motivate and inspire, as well as 107 ruled pages to delve into ideas.

Also included is a Limited Edition Smiley® Notebook with inspirational quotes and a colouring section to deepen focus and connect to the present. This large, ruled notebook has a tactile embroidered hard cover and special Smiley® content.

Available to purchase at

Reebok x Smiley: happiness in trainer form

Reebok has picked the perfect design to collaborate with Smiley for its 50th anniversary year: a celebratory collection of shoes spreading uplifting emotions.

They’re bold. They’re colourful – and they have the signature Smiley icon positioned in unique ways. 

Each shoe – yes there’s more than one of them – has been created to elicit “positive feelings”, sat the brand. 

Expect pastel tones, colour blocking, gradients, and 3D Smileys. While the shoes may be different – they feature in classic leather, the Nano X2 and Zig Kinetica, for example – they all bind together through their colour and positivity.

“Created to celebrate the iconic Smiley logo’s 50th birthday, these […]shoes are all about feel-good footwear that promotes positive energy,” says Reebok. “Taking inspiration from colour theory, psychotextiles and hidden messaging, this collection emphasises happy colours, satisfying materials and surprising elements to ensure that you look good and feel good everywhere you go.

“They’re happiness in trainer form.”

Smileys can be seen featured on the uppers of the shoe, as well as embroidered along the side. 

Sailor stripes complement a yellow smile

You can’t go wrong with sailor stripes and a yellow smiling face.

The Saint James x Smiley collection celebrates the 50th anniversary of the icon and presents a joyful range: simple, yet stylish.

Their iconic striped tops – available in adult unisex and for children – feature the Saint James logo on the arm, with a embroidered Smiley patch on the chest.

The tops have a straight fit and unisex style, as well as a round neck and long sleeves. They’re made with 100% combed cotton.

It’s an iconic, timeless piece that’ll never date in your wardrobe.

A cosy winter with GAP x Smiley

Warm cosy fleeces, knitted beanies, jumper dresses, and soft sweaters: these are just some of the warming items in the GAP x Smiley autumn winter collection.

It’s not winter if you don’t have a wardrobe full of cosy clothes that’ll see you through the colder months.

And with GAP and Smiley, you can do that in style. 

The GAP collection has vibrant blues, bright pinks and deep greens for this collection, and uses a range of different SmileyWorld emotions: including the winky and starry-eyed.

On the royal blue kids’ hoodie, the signature GAP logo is emblazoned across the front, overlapped by a winking icon.

There’s also the cosy recycled sweater, made with 52% recycled polyester and a just-right wool blend, with brushed yarns for a super soft feeling. 

To go all out, the Smiley pattern printed fleece: available in an adult size, with the original Smiley face, or in the kids’ size (with matching trackies, too).

Boutique boxing… with a smile

Elion Paris has created its very first collaboration… with none other than the original Smiley brand.

To celebrate the icon’s 50th anniversary, Smiley and Elion joined forces to create one-of-a-kind boxing gloves.

The boutique boxing brand used their signature pair of L’Elégant boxing gloves as a base, then dressed them in the iconic colours of Smiley.

They’re made from full-grain Nappa leather, which provides increased resistance over time.

“In addition, we have chosen a yellow leather that is a little darker than the original SMILEY® color in order to assert this touch of French elegance and refinement,” they say.

“The popular expression says that the devil is in the details, an expression that we have tried to follow to the letter! Elegance is synonymous with graceful and light beauty, which is why we wanted this pair of boxing gloves to be fine and sleek.”

The style and design of the gloves is a continuation of Elion’s products in their Collection Paris range.

They’ve also used a new absorbent foam, so the glove protects your hands from impact during training – ”but without the glove being too imposing or bulky,” they say.

Say hello to the ‘New Era’ of Smiley

New Era are known for their innovation in headwear – but as they say themselves, “we’re about more than just headwear”. 

Their latest collab with Smiley features wardrobe essentials you won’t want to be without – and a unique twist on the classic yellow icon.

No, you aren’t seeing double: their statement tees, which a crew neck cut and embroidered New Era flag on the sleeve, feature two joined-up Smileys sliding into one another. 

On the back, there are three stacked double logos, and the tees come in black and pink. Plus hoodies are available, too.

And of course, it’s New Era, so matching caps are a necessity (and available).

Loiter x Smiley: Keeping streetwear simple

Loiter, the New York-based streetwear brand, celebrates street culture and its impact on today’s generation through its progressive style.

Its mission? To keep things simple and build them to last.

It’s a collaboration that fits right in with Smiley’s optimistic energy and The ‘I Heart Loiter’ top is a standout piece, with large bold graphics on an durable cotton tee.

The twin needle stitching locks in the quality, and the box fit design epitomises street culture. In limited supply is likely to be the edgy “Electric Smile” tee, with a dark grey vintage wash and textured Smiley face over electrical currents.

For the rest of the collection, you can expect bold graphic prints and oversized fits. Street style, the Smiley way.

A home full of joy with Seletti

Cult Italian interiors brand Seletti has launched a double dose of Smiley home accessories – two collector’s options and a bold capsule collection. 

Expect iconic cushions, mirrors, vases and more to fill your home with joy. 

The collector collection, curated by artist Andre Saraiva, starts from the iconic Smiley on yellow with a contemporary graffiti twist. 

The capsule collection also includes a circular, original Smiley-shaped vase, as well as a wall mirror and coin purse. 

Available at for shipping worldwide and Seletti’s global stockists.

A sleek and stylish take with Armani Exchange

Forget the bright bold yellow icon, Armani Exchange has teamed up with Smiley for a versatile and fun collection of black bomber jackets and T-shirts. 

Inspired by the laid-back street style, the autumn/winter 22 collection reimagines everyday staples across a range of pieces. 

But let’s talk about that Smiley Reversible Bomber Jacket. It comes in a navy colourway, with a full zip fasten featuring the Signature smiley branding to complete the look.

Add to that a ribbed collar, cuffs and hem, as well as a reversible design, and your statement jacket for the autumn is here.

One side features a printed pattern featuring Armani’s take on the Smiley logo, while the solid colour side has three simple icons on the chest. 

Even better: the jacket is crafted from recycled technical fabric, proving sustainability and style can coexist in harmonious balance. 

The collection also features socks, swim shorts, a puffer jacket, white trains and a hoodie – among many others. 

Celebrate the rain with a Smile(y)

The winter weather might get you down, but adorning yourself in a brightly-coloured Smiley raincoat is surely a guaranteed way to cheer you up.

Rainkiss has collaborated with Smiley to create a limited-edition series of sustainable adult and kids rain ponchos and bucket hats.

The collection takes inspiration from Smiley’s 50 years of heritage, says Rainkiss, to create this series of ponchos – ideal for the upcoming season. 

And the designs range from brightly-rainbow-coloured, to the classic Smiley yellow and black.

Or, opt for a more subtle black and white Smiley design, all with a front pocket and drawstring hood. 

Simple, yes classic. 

The Rainbow Art Poncho is the standout poncho from the crowd. Why the rainbow, you ask? Rainkiss says when sunlight hits a rain droplet some of the light is reflected, separating into colours.

And when that light exits the rain droplet it makes a rainbow. That’s what inspired this poncho, with multi-coloured gradients and the fun Smiley icon.  

‘An incredible work of art and craftsmanship’

An incredible work of art and craftsmanship is here, after three years of development: the Richard Mille x Smiley watch.

The RM 88 Automatic Tourbillon Smile has decorative elements representing the Smiley world: a blossoming flower, rays of the sun, a delicious pineapple, a blooming cactus, a pink flamingo and a brightly-coloured rainbow.

The striking Smiley figure in yellow gold – micro-blasted and painted – features over this landscape. No effort has been spared in the finishing, down to the tiniest detail of each element in this display.

Brimming with fun and enthusiasm, the watch is limited to just 50 pieces. “Light as it may seem, the creation of this ballet was a technical challenge of the highest order,” says the Richard Mille brand.

“But the dream has now become reality, with attention to detail and perfection taken to the utmost, breathing life into a veritable smile mechanism.”

CEO of Smiley, Nicolas Loufrani, called the watch “the most incredible product we have ever launched”, adding: “It is a real privilege to be part of the very few brands and artists who collaborate with [them].”

Introducing the 12on12 x Smiley electronic compilation album 

As a music brand living at the intersection of music, fashion, art and pop culture, 12on12 is a pretty perfect match for Smiley.

Together, they’ve created the 12on12 Smiley® 50th Anniversary Picture Disc + Slipmat.

The exclusive curated electronic compilation album celebrates Smiley®’s heritage as a “subversive electronic music icon”.

The design itself features original art by André Saraiva and tracks from David Guetta, Steve Aoki, Diplo, Deep Chills and more.

Limited to just 200 copies, the LP arrives in a single, mirror-board, numbered jacket with a Smiley® Slipmat. It was curated by Claudia Moross at 12on12.

Want a taste of the tracks? They include:

– Silver Screen (Shower Scene) – David Guetta x Felix Da Housecat x Miss Kittin
– Joypunks – Big Wild
– Bring the Love – Gamper and Dadoni
– Everybody Dance (feat. Nile Rodgers) – Cedric Geravis and Franklin
– Feel So High (feat. Jordin Laine) – Eklo