Still searching for a failsafe cure for your winter blues? Try Ami Paris’ new popluar Smiley capsule collection, designed to put a smile on your face.
Filled with understated classic pieces and streetwear separates, the Smiley logo adorns sweaters, t-shirts and slouchy hoodies, all highlighting smiley faces wearing the brand’s iconic red beanie, a signature item in Ami’s collection.
The collection was photographed against the Paris cityscape, using block colours to highlight the pieces and the cool, carefree vibe which has become synonymous with the brand and its customers.
Alexandre Mattiussi, the creative director and mastermind behind the Parisian label, found success designing at Givenchy, Dior and Marc Jacobs; his training giving him an eye for detail and an appreciation of materials and precise cuts. Inspired by regular men, Mattiussi’s designs embody the cheeky ethos of Smiley; to find fun in the everyday.
Click here to discover the new Smiley collection