Vibrant streetwear style and upbeat graphics with the new H & M X Smiley Launch

Smiley is proud to present a new streetwear collaboration together with fashion retail destination H & M, available globally both online and in store.

The collection is infused with full-on retro vibes, designed for both Men and Women. Including tie-dye hoodies, loose-fit denim and relaxed joggers, tees, rugby shirts and sport socks. Key pieces include the pile vest and puffer jacket in purple, soft beige and solid black. Accessories including jewellery and bags complete the exciting and playful mix of the ’90s – a decidedly retro vibe – with a hyper-modern touch. The majority of the collection is made from more sustainable materials.