Say hello to the ‘New Era’ of SmileyNews
New Era are known for their innovation in headwear – but as they say themselves, “we’re about more than just headwear”.
Their latest collab with Smiley features wardrobe essentials you won’t want to be without – and a unique twist on the classic yellow icon.
No, you aren’t seeing double: their statement tees, which a crew neck cut and embroidered New Era flag on the sleeve, feature two joined-up Smileys sliding into one another.
On the back, there are three stacked double logos, and the tees come in black and pink. Plus hoodies are available, too.